Proven Business Product Strategy & Design Leader
Converting customer goals into business possibilities.
15 years leading effective product teams on executive goals with customer-centric outcomes. Design seasoned, business educated.
Focused
Prudential
Samsung
Stellantis
United Airlines
Vanguard Institutional
ADP Wisely
T-Mobile
Marriott
Caterpillar
Northeastern U.
Amway
Dow Chemical
Firestone
Duke Energy
Blackrock
Merck
CenterPoint
CVS Pharmacy
Prudential Samsung Stellantis United Airlines Vanguard Institutional ADP Wisely T-Mobile Marriott Caterpillar Northeastern U. Amway Dow Chemical Firestone Duke Energy Blackrock Merck CenterPoint CVS Pharmacy
15 year TL; DR of Product Leadership
I lead transformations into delivering multiple applications, e-commerce, and platform experiences directly with executive leadership in organizations or through Big5 consulting. I’ve practiced tested business and product strategy, sharpened with cloud Gen AI certifications, UofI Geis iMBA business specializations, product management, and Savannah College of Art and Design double majors.
From hands-on execution, my product leadership has expanded from customer-researched optimization to holistic experience design in sprint deliveries. I drive measurable product CX outcomes by working through noise to identify signals for confidence in the vision.
An Emmy award-winning designer and two enterprise innovative travel apps, I deliver enterprise products with smaller, nimble agile teams based on operational frameworks that have solved eleven enterprise-wide product deadlocks. At United, I set up a new, highly efficient global design team for 70+ releases on three core products without a single release design fail.
I am currently working on a design system with a Gen AI-supported content framework to optimize greater engagement and increase brand leadership visibility.
TL;DR: Senior leadership that avoided bloated ‘break things, fail’ teams by empowering workflow ownerships with efficiency.
Leading effective teams by coordinating & collaborating. Researched product strategy, metric-led insights, and service design collaboration - I bring holistic, product leadership. (case study)
Three Leader Superpowers & Outcomes
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Managed Samsung’s NA (517MM visits) e-commerce product teams with eight product launch plans; connecting UX architecture with analytical segmentation optimization toward a $54.6 MM revenue lift. Organic ROI 22%. $390MM YoY revenue.
Unified and prioritized Caterpillar’s global B2B-2C Dealer Salesforce pipeline from global business research into a storyboard narrative use cases, improving quoting 38% into 20% sales lift at $6.9BN YoY
Innovated Prudential’s $27MM transformation ($1.55T assets) with requirements using compelling storytelling with data analysis to align leadership values.
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Orchestrated Stellantis’ global OEM omnichannel marketing (Media, Social Media, CRM) on ~23% journey efficiency from research and engagement analysis for $2.4 BN agency consolidation win, to meet $720 MM in cost cutting.
Led strategic design of Amway’s $8.9 BN app and omnichannel e-commerce with business modeling. Product development roadmaps from corporate blueprinting, UX, content design, and search lifting revenue by $313MM.
Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.
Developed and deployed five maturity data analysis tools, and nine product standards to scale teams.
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Head of a product design team that implemented new agile methodologies for efficiency on 7 global operations with a 13-app portfolio with complex data and delivery cycles with zero downtime: 4700 daily flights in 356 airports.
Led T-Mobile’s product design pattern unification playbook. Reduced deployment costs $22MM YoY. Sunset a legacy app.
Redesigned a $16.8MM Gerdau and Merck’s user experience of a global salesforce order scheduling management.
“Successful teams are enabled by effective cross-functional collaboration, connected to a shared vision.”
— Josh Nard
Product Mgmt. applied
01
I define a product vision that connects multi-functional team prioritization for success. Outcomes enable teams to work in parallel, at scale by allowing tactical decision-making. At United Airlines, I co-defined products on ongoing business strategy for opportunities while reducing dev costs.
Product Vision, Product Planning, Journey Maps, Service Blueprints, Omnichannel Journey Orchestration, Barriers to Success, Road Maps, Business Use Cases, Service Prototyping, Analytical Models on Segmentations
02
I evaluate customer barriers from customer and employee research for opportunities and stakeholder goals for radical team clarity. I have led research programs for 17 years, bringing the voice of customer into conference rooms for decision confidence in team decisions.
Quantitative Research, Moderated Qualitative Research, Ethnography, Segment Data Analysis, Business Alignment Workshops, Case Study evaluations, Findability branch testing, UX Research, Brand Messaging, Correlational Studies, Longitudinal Studies, A/B Testing Studies
03
Since experience design requires evaluating holistic factors from empathy to environmental constraints, I apply 18 years of human-centered, service design thinking on collaborative methods. Identifying impact on root “whys” identifies the proper product or service.
Figma Design Systems, Ideation, Design Playbooks, UX/UI Architectures, Rapid Prototyping, Design Systems, UX Flows, Pattern Libraries, Information Architecture, Content Strategy, Red line/ Design Annotated Delivery, Wireframing, Visual Design, Brand Guidelines
04
I have bridged product business teams with engineering for a decade and a half. I forecast roadmaps with multi-functional teams on journey blueprints feasibility from research to data-driven metrics in touchpoints to prioritize weekly sprint grooming.
Road Maps, Forecasting, Planning, Team Allocations, Scrum Backlogs, Sprint Grooming, Burn Down, Customer to Business Prioritization, Feasibilty Prioritization, Epics, Jobs-to-be-done, User Stories, Design Requirements, Annotated Designs
05
I evaluate measurements in customer behaviors, engagement, and loyalty across the journey to optimize the entire experience. I’ve developed tools for over a decade that measure segmentation analysis, UX heuristics and organizational readiness for proven omnichannel marketing growth.
Analytics and Engagement Analysis, CX Analysis, Customer Segmentation and engagement optimzation, Customer Personalization, Omnichannel Journey Orchestration, Brand Development, Marketing Playbooks, Communications Strategy, Brand Messaging
“My leadership rigor converts business goals into tactical execution within collaborative workshops, documented into actionable team frameworks.”
— Josh Nard
I’ve been managing up and down
C-Suite & Product MDs
Business strategy with product strategy
Quarterly organizational goals
Roadmap milestones
Cost centers and prioritizations
Last 13 years >
Directors/VPs, Managers
Design Systems and DesignOps
Product Roadmaps and Sprint Planning
CX Metrics with product strategy
Team management and coaching
Privileged to serve product & digital transformations for over 15 years…
How I shape outcomes with results
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Identify valued customer segment requirements to index on business goals with product planning priorities
Create tactical, actionable strategies from senior leadership vision that connect to cross-functional teams
Identify risks and feasible factors in a project planning with ROI targets and team OKR alignments
Connect quant. data with qualitative research that adds fidelity for clear understanding of near and long-term product planning
Map deficits in experiences through root-cause process analysis
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Align multi-functional teams with omnichannel playbooks from qual/ quant research
Write product user stories from epics and key touchpoints that map to business and customer goals
Optimize a design team’s performance with better product outcomes over outputs
Thinking fast or slow: Define design system governance approvals for faster deployments
Identify new 0-1 product opportunities with dependencies on business readiness, persona analysis and journey blueprints
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Evaluate multiple metrics across the customer or user journey to evaluate value with improvements
Distill data and research to convey the value through storytelling for executive buy-in
Improve Customer Experience planning to support the product launch success
Optimize experiences in journey touchpoints across teams through change management
United Airlines Feature: Apps I design managed with my product team (13)
Accountable
Product Strategy and Design Management Experience
Analyze
Value Proposition and CX Success
Product Roadmaps with ROI forecasting
Analytical CX and Marketing Performance Measurement
Multichannel Communications Strategy
Policy & Process Design Impacts
Segmentation Analytics and Persona Strategy
Service Design and Design Thinking
Qualitative and Quantitative Research Analysis from Ethnographic to UX Testing
Design
Journey Mapping and Blueprints with Analytics and Change Management
Use Case Development and User Stories
Channel and Site Design Playbooks
Product Journey Touchpoints and Information Architectures
Enterprise Design Ops and Standards
User Flows and Activation Strategies
Design Pattern Libraries
Rapid Prototyping and High-fidelity Wireframes with Requirements
Optimize
Enterprise and Native App Management
MarTech and Product Maturity Readiness with UX Requirements
Commerce and CRM Optimization from Segmentation, Engagement Analytics
Product Feasibility and Impact Prioritization
Agile Sprint Grooming and Design Deployment Management
Product Lifecycles and App sunset
IBM, SFMC, Adobe SaaS and PaaS
Product Design Leadership
Let’s have a moment.
Recent Leadership Speaking Events