A good question, and one that I get asked often, sometimes by myself.  I am a thirty-something living in Chicago, the heart of the ad world, IMHO.  Only child.  Son of a family who worked hard, and in return learned to work harder.  My career is never work.  Married, and I have a wife too.  After ten years, I am not the same nieve, don’t f- with my art, art student.  I have driven myself to absorb everything I can in the changing media circus.  It’s an exciting time, however somewhat confusing, to be living in the crux of a media revolution.  I believe that advertising makes the world go around, but it needs to keep up with consumers - they are never wrong.  Consumers habits die hard, which is why it’s so important to establish one for your client.  The purpose of this blog is positive thinking.  Negativity gets us no where.  Perhaps we can enjoy some conversation and start some new ideas.